HowlRound Theatre Commons: Contemporary professional theatre has its roots in commerce—European theatremakers of the sixteenth century, for instance, created their work as a means for commercial gain. Think of Shakespeare: the Lord Chamberlain’s Men and the King’s Men were strictly for-profit endeavors. Today, the Shubert and Nederlander Organizations, as well as Buena Vista Theatrical Group (aka Disney), command an enormously successful position on the commercial end of the theatrical spectrum.
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