CES 2026 Digital Hollywood: Is AI Ready For Its Close-Up?

www.forbes.com: If you think AI buzz is loud out in the rest of the world, here at the Consumer Electronics Show (CES) taking place this week in Las Vegas, the blare of hype is deafening. But at the Digital Hollywood sessions looking at the future of entertainment and marketing, panelists from the media, advertising, content and production industries are trying to separate the signal from the noise, focusing on the use cases from the past year that provide measurable business value.