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Friday, March 21, 2025
Whataburger to debut in-person art museum in Austin, Texas
attractionsmagazine.com: In celebration of its 75th anniversary, the Texas-based food chain Whataburger is turning its digital “Museum of Art” into an in-person exhibit in downtown Austin at SXSW on March 8-9, 2025.
2 comments:
Ana Schroeder
said...
As a tried and true Texan I am more than familiar with the Whataburger enterprise. From children calling it “Water-Burger” to schools using it as a classic pit-stop on field trips Whataburger is a classic integral part of Texas life. Don’t tell my fellow Texans but I personally think there are much better burger places around, however this article does make me like the corporation a bit better. I am very surprised and happy that a large fast-food corporation is investing in art. Whataburger has its classic colors and stripes and fans use this part of texas culture in their art. It is spectacular that Whataburger is showcasing local artists and providing a space for artists. I think this is also such a brilliant way to pay homage to their customers. It is rare that I see unique ways to give back to customers besides giving discounts of the actual product.
As a Texan, how could I not read an article about Whataburger? It's like I had the voice of a southern grandmother in my ear telling me that I needed to read this article. I haven’t been able to make the trek from Houston to Austin just yet, but I think this museum is going to be a good motivation for me to go up sometime this summer. Whataburger has graced the world with a Dr. Pepper milkshake in the past and I can only hope they bring it back again at some point. I think its a very interesting idea to frame an art museum around a business but the whole design of Whataburger gives way to a very bright pop art style of work revolving around the business. Unfortunately, the fact that this isn’t a long term exhibit disappoints me greatly. I wish I could’ve seen the exhibit while it was up a couple weeks ago.
2 comments:
As a tried and true Texan I am more than familiar with the Whataburger enterprise. From children calling it “Water-Burger” to schools using it as a classic pit-stop on field trips Whataburger is a classic integral part of Texas life. Don’t tell my fellow Texans but I personally think there are much better burger places around, however this article does make me like the corporation a bit better. I am very surprised and happy that a large fast-food corporation is investing in art. Whataburger has its classic colors and stripes and fans use this part of texas culture in their art. It is spectacular that Whataburger is showcasing local artists and providing a space for artists. I think this is also such a brilliant way to pay homage to their customers. It is rare that I see unique ways to give back to customers besides giving discounts of the actual product.
As a Texan, how could I not read an article about Whataburger? It's like I had the voice of a southern grandmother in my ear telling me that I needed to read this article. I haven’t been able to make the trek from Houston to Austin just yet, but I think this museum is going to be a good motivation for me to go up sometime this summer. Whataburger has graced the world with a Dr. Pepper milkshake in the past and I can only hope they bring it back again at some point. I think its a very interesting idea to frame an art museum around a business but the whole design of Whataburger gives way to a very bright pop art style of work revolving around the business. Unfortunately, the fact that this isn’t a long term exhibit disappoints me greatly. I wish I could’ve seen the exhibit while it was up a couple weeks ago.
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