CMU School of Drama


Tuesday, March 18, 2025

Inside 'Amplified, the Immersive Rock Experience' in Las Vegas

www.rollingstone.com: When the brain trust behind Rolling Stone Presents: Amplified, the Immersive Rock Experience first came together, they faced a gargantuan task. Not only did they need to comb through seven decades of rock history and create a powerful narrative that would appeal to visitors of all ages, but they had to find a way to utilize the cutting-edge technology of the Illuminarium Las Vegas at AREA15, including the world’s most advanced 4K projection, 3-D audio, in-floor haptics, and 10,000 square feet of immersive space, where even the floor is a screen.

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