www.eventmarketer.com: Across its storied 122-year history, Crayola has never revived a collection of retired crayon colors—until now. As part of its year-long Campaign for Creativity, which centers on the vital role that color plays in inspiring creativity, the brand “unretired” eight beloved hues, then marked the occasion with a nostalgic, family-friendly pop-up “reunion” in New York’s Union Square.
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There’s no question we’re in a scary time in our world right now. So couldn’t we all use a little more color? This was a heartwarming story. First off to appease the cynics: There’s no question that Crayola has additional motivation to hold this event, afterall it bolsters the company’s brand and creates limited edition products. But I choose to focus on the people they touch and the impact they had. This event centered on education, nostalgia, and play, created a moment of joy for the kids and families who participated. Families followed the retirement journeys of the eight colors filled with interactive activities, photo ops, and of course some good ole coloring. Even if this event only impacted one family it still added a little more joy into the world that wasn’t there before, and I think that’s a wonderful thing. After all couldn’t we all use a little more joy?
Crayola should partner with a chalk brand to create vibrant and beautiful sidewalk chalk. As a kid all I wanted to do was draw on the walls so I absolutely loved the idea of sidewalk chalk. I could draw millions of little doodles all on the same piece of concrete. The only thing that I was never a fan of was the lack of consistent colors. I would have a big bin full of mis matching chalks with millions of different ever so slightly different colors. My collection of chalk also mostly consisted of pastel colors that never had the vibrancy that I imagined in my dreams. I also believe that sidewalk chalk encompasses the idea of endless creativity. Its lack of permanence allows for someone to continuously create without spending too much time on a singular idea. This creates an environment in which someone can just continuously pursue a train of endless ideas.
This is actually adorable. Crayola is such an influential company, especially to our generation. They gave us the tools to express ourselves and have just advocated for creativity and expression throughout. Before this article, I didn’t even know that they retired colors! This is such a fun and cute way to bring these colors back and it created a really amazing event for these kids and their parents. I really like that they added things that people could interact with and a storyline for each of the crayons that people could follow. The themed goodies that people got to take home is just the cherry on top in terms of how well thought out this pop-up event was, and how hard this team worked to make this happen. Right now, it is so important that these tiny little moments and events are here for people to use and to disconnect.
"Your big life moments always have a color associated with them." I thought this was interesting and I would be curious to see how true it is for different people. I also wonder what they mean specifically. Is it the color of the mood/vibe that you associate with that memory, or is it the color of the environment or thing you were wearing on that day? I am a person who often associates things with color. I tend to remember things based on color, or at the very least it is a strong piece of a given memory. But I don't think that's how a lot of people's minds work, so i'd be curious to know if people agree with that statement.
I think this is really cool. The concept of a "retired color" is an interesting one to think about, but I'm glad that Crayola still has the ability to bring them back, and that they chose to do it. Crayola has done some really cool things. When I was younger, they opened the "Crayola Factory" which was a really awesome place to go play with color.
Crayola was honestly such an iconic brand for my childhood, I can even remember the way a nice new pack of crayons smelled when you first got them. There is something about the brand that makes it so recognizable and memorable for children more than any other art supply brand I can think of. I think they’re especially leaning into the nostalgia of the whole thing by bringing back the retired colors, every color that's been retired had to be some child’s favorite color at one point or another, so getting to see it again must be nice. I love the way that the colors are showcased in a journey with little passports and stamps at every location. It makes it interactive and fun for both parents and children to get to see the nostalgic colors and have fun activities for the kids at the same time. I would’ve had a fantastic time participating in this if I could’ve on International Color day, I wish I could’ve experienced it in person.
I am so glad that crayola is bringing back these retired colors, even if for just a short time, though I do wish they would not leave. The section on how colors can be nostalgic and bring back strong memories within themselves, rings true for me as magic mint is such a nostalgic color, it reminds me of being home alone watching barbie movies with my blanket that was so similar to the magic mint green. I am also reminded of the dandelion crayon lady who collects everything related to dandelion crayons and recycles other crayon items to become dandelion crayons. She received a box from crayola for this return of the dandelion crayon and it made me happy to see crayola recognize her. She inspires me to love my favorite colors as strongly as she does, to not feel weird about wanting an item just because I like the color of it.
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