Arts & Culture | Smithsonian Magazine: Drivers in Dallas earlier this year may have noticed a curious trio of billboards on the side of Highway 67. Instead of advertising for the nearest brisket or “the world’s most refreshing beer,” the signs depicted a black disc ringed by a nebulous, fiery red circle.
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Brian Fridge's "View Finder" series is a cool example of how everyday items can turn into something extraordinary. He used simple things like a desktop lamp, an opaque disc, and a motor to recreate a solar eclipse on billboards along Highway 67. Imagine driving along and instead of seeing ads for beer or food, we can see these dramatic images of a solar eclipse. What's neat about Fridge's work is that it makes you think about art and astronomy in new ways, all while using items you might find around the house. It's a clever twist on how we usually experience both art and science. His billboards catch your eye and offer a moment to ponder something bigger than the usual daily stuff, right there amid everyday life. Fridge connects us with the historical fascination people have had with eclipses, blending old and new interpretations. This project is not just about looking at a cool image; it’s about connecting with a broader human experience and realizing that creativity doesn't need high-tech gadgets to make an impact. It’s a fresh take on how we see and understand the world around us.
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