Friday, April 19, 2024
Blending Worlds: The Rise of Phygital Spaces
Architect Magazine: “Phygital” refers to the convergence of the physical and digital realms. Phygital space represents a growing phenomenon made possible by the increased sophistication and proliferation of electronic technologies in the designed environment. This trend is exemplified by immersive art, in which simple gallery spaces are transformed into alternative worlds via seamless projection capabilities. Music performances, conferences, and other live events are likewise becoming more phygital.
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Of course the first thing that came to mind when I started reading this article was the immersive Van Gogh experience. Which I was lucky enough to see in DC, and I thoroughly enjoyed it. However, The other thing that comes to mind is the implications of this growing art form. While I truly believe media as a discipline is a magical and amazing tool to use, another part of me wonders what we lose, if we use it in the wrong way, or depend on it too much. The art that used to be interactive, but you can touch. The 3-D surfaces and the textures. When you rely on media to provide a visual, you lose the physical. We’ve begun so much to rely on audio and visual senses, we cannot forget the other three. Because those are what make up a true experience. Humans can tell when they’re in a box when they’re in a painting. Suspension of disbelief, although powerful, will only take you so far as a creative. And as much as I enjoyed the Van Gogh immersive paintings, I am aware that as soon as the lights turn on, it’s an empty room.
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