CMU School of Drama


Wednesday, November 22, 2023

Wonderverse 'Ghostbusters' Immersive Experience Coming to Chicago

variety.com: Fans will soon be able to bring their ghost-busting fantasies to life thanks to Sony Pictures’ first-ever immersive entertainment destination, which is set to open in Chicago next year.

2 comments:

Julia Adilman said...

This seems like it would be a really fun experience to go to. I think it is a really smart idea to combine film with immersive entertainment experiences. It allows audiences to feel really connected to their favorite stories. Wonderverse seems like an exciting concept that might set the precedent for more places like this to come. I do like how they combine several of their popular films together into one place. I hope that more companies will come out with experiences like this with some of their popular films. It’s exciting that they were able to combine VR experiences, racing simulators, bumper car games, VR games, and a pop-up bar. All these items together must combine well to create a full immersive experience. I think it could open up this whole new section in the industry that connects film to live entertainment and theater. I think this would be an exciting place to go to with the whole family and will attract lots of attention.

Leumas said...

The “Wonderverse” described in this article is an interesting example of new themed entertainment. Oftentimes I think of themed entertainment as being limited to big companies like Disney, but this attraction represents a new stab into the industry from Sony. Normally I think of Sony as an electronics and gaming company, but this project suggests that they see a future in the themed entertainment industry. This is encouraging because it means that they do not think that people are going to be just interested in sitting at home and consuming content, but are also interested in getting out and doing things, which is hopeful for both the themed entertainment and theater industries.
On a more practical note, I did find it interesting how much these experiences relied on hands-on and physical actions by the guests. This is not just looking at a wall or seeing a show, but it is actually having the audience members put on a proton pack to try to fight ghosts themselves.