CMU School of Drama


Tuesday, November 08, 2022

AMC is turning movie theaters into Zoom Rooms for big-screen videoconferencing

The Verge: File this one under collaborations we didn’t see coming: AMC is working with Zoom to turn some of its movie theaters into massive videoconferencing spaces for 75 to 150 people for when you really need your meeting to leave an impact. AMC will even provide “food and beverage offerings, possible movie viewings, and concierge-style personalized handling of meeting needs,” though for an additional cost, of course.

3 comments:

Carly Tamborello said...

It’s so wild to me that this is a thing that someone thought of. Like in theory it makes sense but trying to imagine one of these gatherings is really kind of funny. It’s cool that you can book theaters across the country, so I guess this would fulfill the goal of having two concurrent meetings be able to interact rather than every individual person at home on Zoom or in a conference call in an office. I’m curious to see how this would evolve. It’s almost interactive in nature; I could see the appeal of this to a company just being that it’s a different and extravagant experience. . However it feels kind of like the main motive is for a bunch of different people to amass more money in new and interesting ways. Not sure about the practicality for meetings, but my first thought was ComicCon or MegaCon purposes! It would be great for people who maybe can’t make it travel-wise to be able to experience the panels in real time.

Victor Gutierrez said...

I cannot think of a Zoom meeting that I have been on where I would have wanted to be in a movie theater with a bunch of people. Granted, most of my zoom calls are the type where everyone is expected to at least have the option to talk and share with the group, which seems like it would be impossible to single out one person in the crow of a movie theater for whoever was on the other end. I have seen a few more presentational zoom calls like the heyday of zoom theater when each actor was a square but no one in the audience was or conference presentations in that nature. I guess that type of content would work for this big-screen videoconferencing, but why would I want to watch that type of thing on a big screen when I could do it from the comfort of my living room and not have to leave or put on real clothes. I already don’t leave the house for the intended purpose of movie theaters and just wait for movies to be on streaming. This seems like a nice idea, but I doubt it will be impactful.

James Gallo said...

This is pretty wild to think about. Just a few years ago no one really even knew that something like Zoom existed except for the few people who had already been video conferencing. Now, it feels like Zoom is a natural part of every single person’s daily life. I still have a class on Zoom even though CMU is pretty much 100% back in person. This Zoom has nothing to do with Covid, but is because the instructor is not located in Pittsburgh. In some ways, I think this has dramatically lowered many barriers for people. It is extremely more accessible to hop on a Zoom rather than travel across the country to meet someone in person. For college admissions, this seems like a total game changer and I wish I was able to use Zoom when interviewing for colleges during my process. There are definitely great things that have come out of the remote world, but it also feels like there is a new social barrier to interacting in person that has risen out of the pandemic that we need to get around.