Deadline: The last of the three 2021 Creative Arts Emmy Awards ceremonies is over, and Netflix’s The Queen’s Gambit leads the way with nine wins going into next weekend’s Primetime Emmys. The streamer also destroyed the network/platform field with 34 trophies over the shows held Saturday night and Sunday afternoon and night.
2 comments:
The fact that Netflix and Disney+ hold over ⅔ of the Emmy wins for this year shows a considerable change in the way people consume content, largely favoring streaming platforms over weekly released shows. This poses new challenges for the entertainment industry. It costs more money, time, and people to create a lot of content at once, versus create over the course of a year as episodes are released. It also requires more up-front money into marketing. On traditional television, your viewers are the commodity, and you get paid by advertising companies to attract those viewers. On streaming platforms, your content is the commodity, and you make money by convincing viewers to watch said content. I wonder if, moving forward, this will significantly change the places creators choose to place their content, and if advertisers will start looking for more platforms as they lose efficacy in the realm of live tv.
I think that the fact that so many of the winning shows were ones found on streaming platforms is not surprising given our current generation. With cable prices high, most are opting to pay for streaming services instead as they are much more budget friendly. I cannot think of a single person that I know who still has cable. Everyone now has some sort of device for streaming and are loyal to certain streaming platforms. Most network television companies have already caught onto this and are exploring streaming options now. We see this with HBO, CBS, and ABC to name a few. I think that this isn't something that correlates directly with the pandemic as I think we saw this happening before but I think that it is something that isn't going to change anytime soon. That is, unless cable companies think of a most cost efficient way to provide cable to homes.
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