Wednesday, September 15, 2021
AXS Plans to Roll Out Biometric Palm Scanning at Colorado's Red Rocks
www.ticketnews.com: AXS announced that it would be rolling out a biometric ticketing system at Red Rocks, the iconic venue in the mountains outside Denver. The system, powered by Amazon One’s palm recognition technology, will be added immediately to the Red Rocks entry systems, with plans to roll out the scanning systems to other venues in the future.
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I never really thought about using any kind of biometric system for ticket, however, it seems to make sense. On one hand, it seems easy to be able to use tickets, especially when you can access them on your phone. At this point, almost everyone going to concerts probably has a smart phone with them. With being able to have your ticket just be a QR code in your digital wallet, you automatically have it with you without having to carry anything extra. That being said, it is definitely a need concept to not have to pull anything out of your pocket to get into a concert. This could be especially useful for events where you may need multiple tiers of access. For example, this would make it easy to have someone scan into the venue then again into a VIP section. This is especially true if it is a palm scan.
Biometric log-in technology might actually be finally catching on. Initially they made it sound like it was gonna become important 10 years ago. At this point the only biometric devices I interact with are at work. We use a fingerprint scanner to get ourselves into the building as well as to punch in and out on the time clock. My gut reaction is obviously that this is an invasion of privacy, but the more I think about it, the more it doesn’t really matter. Having something that uniquely you makes spending money and identifying yourself faster and more secure. Obviously cyber security experts will have to make sure they stay on top of potential threats, but that's true for credit cards as well. I wonder if people put up a fuss when social security cards were invented, but I wouldn’t be surprised if long term this is used in a way to verify identity for banking etc.
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