Wednesday, January 13, 2021
RATATOUILLE: THE TIKTOK MUSICAL Raises $2 Million For the Actors Fund
www.broadwayworld.com: Presented by the Tony Award-winning theatrical company Seaview, in association with TikTok and TodayTix Presents, Ratatouille: The TikTok Musical premiered on Friday, January 1, 2021 on TodayTix with over 200,000 tickets sold, in addition to an encore performance on Sunday, January 10 on TikTok, with 150,000 viewers tuning in. Between the two viewing platforms, more than 350,000 people viewed Ratatouille: The TikTok Musical.
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Though I had not watched Ratatouille: The Tik Tok Musical, I have heard a lot of buzz about it. According to my friends who are on the app, they informed me that most of the ticket sales were donation based, with $1 being the minimum. So after reading from this article that it had 350,000 viewers but raised 2 million dollars in revenue, I was surprised but also delighted. This means that most viewers had paid a lot more than the minimum price. Also, during this time where the pandemic cases in the United States are worse than ever, I am astonished and excited to see how the musical theatre community is trying new innovative ways to keep engaged audiences and fans. Not only this, Tik Tok as an app has blown up during the pandemic to distract many people of all ages with the more time they have. To see how people have created a platform that has such a rich community shows a lot for human kind. It is exciting to see what other innovative ways people will stay social with each other in a socially distant world.
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