www.billboard.com: During a year in which demon hunters dominated, Goose and Geese both flew high and a British breakout earned a best new artist nod — among other major milestones on and off the Billboard charts — these managers helped guide their artists, songwriters and producers through their biggest wins to date.
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This article reminds me a lot of the articles that I read last week about giving more credit to and openly acknowledging the hard work of all the people behind the scenes; like assistants, camera operators, and now music managers. While the media are different, the premise is still the same. More often than not, it is the actors or the singers that become famous, name and face easily recognizable among the general masses. It is those who are not seen, the people making the magic behind the scenes, that are often left behind in the fame. That is not to say that people are working in this industry for fame, but more so that we should give credit where credit is due, because artists do not become popular without the hard work and support of everyone around them. More recently, I have noticed a positive trend in celebrities of openly recognizing and appreciating the members of their team who actively contribute to their success. I hope that this is an upward trend and am excited to see more people, like techies, have their hard work appreciated.
As someone interested in entertainment management, I’ve always been incredibly curious about how talent management behind big celebrities directly contributes to their success. Additionally, it amazes me how much we as a culture are unaware of just how much brand and talent management goes into solidifying these celebrities and that in and of itself questions the morality and intentionality behind it. That being said, these managers have a right to be celebrated as they’ve helped incredibly innovative and culturally significant artists such as Chappell Roan and Olivia Dean rise to prominence. It’s fascinating to me the journeys of both these artists in how their true popularity was gained through social media, but more importantly celebrity association. Chappell Roan likely wouldn’t be where she is today without her opening for Olivia Rodrigo, as with Olivia Dean opening for Sabrina Carpenter. The power of celebrity association is so significant although social media obviously plays a major role in rise to fame now as well.
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