Friday, February 06, 2026
'Go See a Show' encourages Pittsburgh audiences to attend performances
90.5 WESA: Pittsburgh’s three largest theater companies might be parting ways in terms of a potential merger. But this week, the troupes announced a new joint marketing initiative they hope will help performing-arts groups across the city.
It’s called, straightforwardly enough, Go See a Show. It’s meant to get Pittsburgh audiences excited about live performance by letting them know more of what’s out there, while sweetening the pot with discounts and other promotions.
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3 comments:
I heard about this initiative in the cmu drama news letter, and as far as I could tell then it was just a place for theaters to put their current shows, but this article revealed its more than that. It’s nice to know they are offering discounts. It does seem like a smart idea to put everything in one centralized location, because at least for me, I never really know where to find that information, unless the theater decides to throw up a poster in a cafe I have chosen to do my homework in. The future of regional theater is starting to feel a little bit uncertain, but a part of me thinks that is always what people have been saying about theater, so who knows. I’m just glad that Pittsburg is making an effort to get people to take advantage of the lively theatre scene in this city.
I’ve never heard of this initiative, but I’m now very grateful I have! I’m grateful I have access to it now, but I see a lot of value in promoting all productions in the Pittsburgh area. After all, audience members being in the theatres brings in more financial stability. It’s a fact that’s been on my mind a lot lately. We need more people to be willing and interested in seeing performances in person to keep live theatre valuable and afloat. I’m not entirely sure what the implications of the merger between the big three companies are, but I hope financial situations aren’t too dire for that to be necessary. I know they are all very different organizations with very different visions, so I hope they can keep creating their own unique visions of theatre in Pittsburgh. I’m also very hopeful that the city itself will continue and even increase their support of the arts, maybe with the recent inauguration of a new mayoral administration.
It’s tragic it has to take place in order for people to see the theater, but I have a feeling much success will come from this marketing initiative. I love that after deciding to avoid the merger, these theaters are still willing to come together for the sake of a campaign such as this when they all know they need it. We live under a government that does not want us seeing plays, experiencing real art, watching real stories. They can profit off of us further when we are dumb and stupid and have no community, so instead, go see a show!! I was excited to see a photo of Quantum’s seagull on this page. That was an incredible show last fall- what a tragedy it must be to miss out on something so lovely… I hope ‘Go See a Show’ brings in the audience needed, and I hope the shows they see leave an impact- which they will.
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