Thursday, September 19, 2024
Lionsgate signs deal to train AI model on its movies and shows
The Verge: AI startup Runway has made a name for itself building generative models seemingly trained on unlicensed content from around the internet. Now, the company has signed a deal with Lionsgate that will give it access to the studio’s massive portfolio of films and TV shows.
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I get that people are excited, but personally, this is a pretty big red flag to me. If I was someone who had ever worked on a project with Lionsgate, especially with so little information available about the terms of the deal, I would be upset to learn that suddenly my work was able to be accessed and possibly used by AI. I think it’s really important to keep the information that is fed into AI separate from creative works and intellectual property––which is already so far from what has happened with this whole AI craze that the situation is pretty disheartening. I get that AI can be a useful tool to help creatives achieve their visions, but we need to be more careful, or else there will continue to be instances of artists having their work stolen and discredited. I hope regulations are coming and coming soon.
As I’ve said earlier this week, I am not on board with AI in creative work. Lionsgate allowing Runway’s AI to use their films and tv shows as a step in the right direction because Runway is not using content on the internet to train its AI with no one’s permission. The use of AI in film production to lower pre-production and post-production costs is a slippery slope. I think the use of this AI in film or tv production removes the peoples jobs for one and also the intentionality behind their design that adds little easter eggs that AI can’t reproduce. Easter eggs like references to previous films, history, and inside jokes on the team made by people working together will be harmed if the process is reduced down to a machine pumping out content. This deal is very concerning for the future production of films and tv shows.
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