www.specialevents.com: By now, you’ve probably seen the video circling around that shows fresh flowers being sprayed with fragrance in preparation for a wedding ceremony—someone’s definition of scentscaping. Was it just us or was anyone else horrified when they saw this (we know all the florists in the room are screaming with us)?!
7 comments:
Before this article, I never thought about the art of scenting an event and how those ideas come to life. I think it’s very interesting that this exists. After reading this article, I realized that there are many steps to this event enhancer. Scentex seems to have scentscaping perfected and seems to take very good care of their customers. They first make the scent out of the same, high-quality ingredients that perfumes are made of. Then, to make sure that the smell isn’t too overwhelming, they have fragrance technician monitors at these events to make sure that the scent is evenly distributed and diffused through the air. All of this is done to make sure that the guests aren’t reacting negatively to the fragrances. I think I speak for most when it comes to scents bringing back memories. I would definitely look into this service for future special events.
It’s so lovely to think about the level of detail that scentscaping reaches when it comes to planning an event. I’ve never thought about what a venue smells like before, or even how you would make that occur, but the process sounds very distinct and scientific. I might have thought to myself, yeah, flowers will make the place smell great, but I wouldn’t have thought about scent diffusers and the exact time and location to place them to have maximum effect when guests arrived. I also love that Scentex is thinking about those who are more sensitive to scents in order to avoid allergic reactions or sensory overload. I don’t know that scent is a necessary and vital part in order to host an event, but it is definitely a nice touch that will be subtly enjoyed by your guests, especially with the scent favors so they can continue to carry the event with them.
When we talk about theatrical production time, we immediately think of lighting, sound, and set design. But in fact, these only consider the audience's auditory and visual experience. In addition, the body's senses include smell, touch and even taste. In modern theater art, artists and audiences seem to expect more. We are no longer satisfied with a rich audio-visual experience. Expanding into people's other sensory experiences can make the viewer's experience more immersive. The first time we experienced such sensory art was in sleep no more. He used different scents in the indoor environment to give the audience the feeling of walking in different scenes. I was particularly impressed by the importance of using bespoke fragrances that relate to the theme and personal elements of the event. Smells can add an emotional dimension to an event and enhance the overall atmosphere. However, like so many others, companies like Scentex are taking care with fragrance beautification, using high-quality ingredients and expert techniques to ensure a subtle and meaningful sensory experience. It is good to see innovation in this area, while also noting sensitivity.
I understood the love of tablescaping, it started to loose me with fridgescaping, and scentscaping, (in certain contexts) feels like a push to make everything a specific trend. Adding scents to already fragrant flowers? whats the point of having them then? I can see something like this working for immersive exhibits and installations, maybe 4-D movies, but having a regular event utilize a scentscape feels like a territory I just don't understand. What could this mean for things like live performances? Some day in the future will there be scent designers attached to a production? I can't help but think of myself and others who suffer from intense migraines/headaches brought on by certain scents that feel like they'll never go away. If they aren't these events should be advertising to their attendees that this is something they might encounter, especially if it could bring on something like a migraine.
This is such a cool concept. I understand the importance of scent to memories and I know that scents can trigger memories, so having a specific scent for a big event is such a cool idea. I’ve heard of people wearing a specific perfume to their wedding and then only bringing it out on special occasions, and I’ve also heard of people spraying perfume or similar on letters so that when people receive their letters they have the scent associated with the person. I feel like having a team of “fragrance specialists” to curate a new scent for your event and using a specific company that specializes in putting fragrances in spaces is cool but is pretty niche; I could sort of see it for a wedding or something but I can’t really imagine many events that people would want to use this for and that it would make sense to put money towards the scent of an event. It’s a very cool idea/thing that exists though!
I’m really excited to see how scentscaping could eventually make its way into theatre design and production. Immersive theatre has been pushed into the mainstream as of late (Cabaret on Broadway, Guys and Dolls on the West End) and I think scentscaping could be a powerful way to enhance the experience even further. In a way, it already has been: in Disney World, the smell of freshly baked cookies is constantly pumped onto Main Street to help create a warm, welcoming atmosphere for tourists. I was also impressed by how precise and scientific the process of scentscaping is. Beyond replicating a scent, placement is also an important element: the layout and architecture of the room have to be taken into account so that scent designers can disperse it strategically and intentionally. I hope to see scentscaping used onstage in the next few years—it could be an amazing way to introduce the audience to the world of the show before it even begins.
This article covers something that I have not thought about before, how you can use smell as another sense to enhance an experience or performance that you’ve invited people to attend. When planning an event, most people think about when their guests are going to see, hear, taste, or touch. However, not many people think about what the location will smell like. Considering there is research done about how impactful smell is on our memories and the way that we can experience emotion in a setting, I am surprised that what this article is talking about hasn’t really been done on a commercial level yet. Scentex, the company that has begun adding scent into events, uses allergen safe diffusers, while considering airflow, timing, placementm, environment, and intended mood. What I like about their apparent model, is that they take into consideration smells that the host remembers, or things that relate to the event taking place, such as a wedding and the couple want it to smell like where they went for their first date.
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