CMU School of Drama


Thursday, April 11, 2024

SAG-AFTRA Seeks to Write AI Protections Into California Law

variety.com: Would you buy a car from an AI chatbot? What if it looked and talked like Tom Hanks? These are the sorts of questions kicking around Sacramento, where lawmakers are considering a slew of proposals to regulate artificial intelligence.

3 comments:

Carly Tamborello said...

It’s crazy to me that this is controversial. It absolutely should not be allowed for people to use AI to continue to impersonate and perpetuate someone’s likeness without their consent, especially to turn a profit. It’s creepy. You can tell that the MPA is bringing up these concerns as distractors, because they are already addressed in the bill –– the bill is not trying to stop traditional VFX practices, documentaries, or any of the things like that which have been happening in the industry for years. This is about replicating someone’s likeness to create new work or make it seem like it’s actually them performing, without having to pay them or get their consent. Why are we so determined to replace humans with robots and artificial intelligence? I guess that rhetorical question has an answer, and it’s money, but it’s still very disheartening to see that there is a price on humanity for these executives.

Penny Preovolos said...

While it always makes me nervous to see more restrictive laws come into place like the limitation of something, I can completely understand why Sag Aftra would want to include laws like this in California. The idea of your personal work, or even your own face being stolen is terrifying. And while I am sure that I do not even come close to understanding the full capabilities of AI, the little bits that I do understand make me see that it is important to protect your intellectual property. And while I am not sure exactly what this prospective law may detail I do think it is important to think about the way we want to go about protecting our intellectual property. I am not entirely sure how this will be integrated into California law, but I'm sure it will be years before the cohesive and successful legislature is integrated into it.

Alex Reinard said...

I hope this bill is able to get pushed through. These are exactly the type of regulations that AI and the people who use it need, and it’s better that this come around sooner rather than later. There have been a lot of articles on the blog about terrible stuff that’s happened to people through AI, but this is one of the first that is about people really taking action to restrict and regulate its use. As I’m sure we all know by now, it’s pretty tricky to regulate AI because of how decentralized it is. I wonder if there have been other groups that have made or tried to make legislation protecting themselves from AI, or if SAG-AFTRA is the first group to do so. Some of the things that this article says people have been doing with AI are so obviously unethical; the least that SAG-AFTRA could get is a law requiring people to ask permission of them before using AI.