www.hollywoodreporter.com: As filmmakers start to incorporate more generative artificial intelligence into documentary production, leading to mounting concern over the use of “fake archival” materials, a group of producers is pushing ahead in their efforts to establish guardrails around the use of the technology in fact-based storytelling.
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I’m so glad that there are more systems and practices that are being developed to protect the original artists/people. There are more and more AI being used in the industry, and instead of restricting everything and not allowing people to use it(which inevitably will happen), they are making those who use AI in the industry to be transparent about their use, in addition to seeking additional consent, which is a really crucial point. I know that even at Carnegie Mellon, I’ve seen AI deepfakes being used in different scenarios of learning, and while I do understand how it may be useful, the question of ethics keeps coming up. Did the original subject give you permission? If yes, to what extent? If no, and someone else gives the permission, what gives them the right and permission? In the article, it was mentioned that the Andy Warhol Foundation approved the technique of using an AI version of Andy Warhols voice, and while it might connect more to the audience, it’s also creepy and nerve-wracking that you can just take someones voice and just use AI to replicate their voice to say things that they have never said before.
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