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Tuesday, April 09, 2024
A Matter Of Etiquette: It's About Much More Than Audio In The World Of "Corporates"
ProSoundWeb: The rules and expectations in the corporate event world are very different from the touring concert world, so if you’re thinking about getting into corporate audio, there are some things you must know in order to do it successfully.
This article made it very clear that the biggest difference about the corporate world is how “Professional” it is critical to be. The author emphasized that clients of a corporate event are far pickier about the way in which technicians act during the event and that they really don’t want to acknowledge that other people are necessary for the event to happen. While they don’t want to see what is happening behind the scenes, they do want the production to be perfect, because they are paying a lot of money for it. I think that a lot of the professionalism that is described in this article can only be gained through a lot of industry experience and making mistakes while figuring it out. You need to have the answers to how to fix things when they go wrong and need to be able to work very quickly during a quick load-in and tech process.
Corporate Events are an area of the industry that I know the least amount, and have the least amount of exposure to, so it’s interesting to read an article about the ins and outs of audio specific corporate event etiquette. While there are a handful of aspects that I feel ring true across event types - like arriving early, and load-in wear standards, there are a pretty large amount of differences, especially in how the event is handled and run. It was interesting to read about how working with folks in the corporate world is handled differently then say, more entertainment-centric clients from expected dress etiquette being more strict (having the ‘Disney look’ be a requirement in the area the author was from was fascinating to me), to how A2 work is handled with the speakers, to how load-in and strike is handled. While obviously this article couldn’t cover everything about the corporate live event world, I think it gave a solid primer on how it functions as a whole.
2 comments:
This article made it very clear that the biggest difference about the corporate world is how “Professional” it is critical to be. The author emphasized that clients of a corporate event are far pickier about the way in which technicians act during the event and that they really don’t want to acknowledge that other people are necessary for the event to happen. While they don’t want to see what is happening behind the scenes, they do want the production to be perfect, because they are paying a lot of money for it. I think that a lot of the professionalism that is described in this article can only be gained through a lot of industry experience and making mistakes while figuring it out. You need to have the answers to how to fix things when they go wrong and need to be able to work very quickly during a quick load-in and tech process.
Corporate Events are an area of the industry that I know the least amount, and have the least amount of exposure to, so it’s interesting to read an article about the ins and outs of audio specific corporate event etiquette. While there are a handful of aspects that I feel ring true across event types - like arriving early, and load-in wear standards, there are a pretty large amount of differences, especially in how the event is handled and run. It was interesting to read about how working with folks in the corporate world is handled differently then say, more entertainment-centric clients from expected dress etiquette being more strict (having the ‘Disney look’ be a requirement in the area the author was from was fascinating to me), to how A2 work is handled with the speakers, to how load-in and strike is handled. While obviously this article couldn’t cover everything about the corporate live event world, I think it gave a solid primer on how it functions as a whole.
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