‘It’s like a cult’ … the Edinburgh fringe acts willing audiences to take part

The Guardian: As I cross the threshold of US comedian Moses Storm’s Edinburgh fringe show, I’m handed a white coat. Now part of an identically dressed crowd, I descend into the basement venue. Ambient music hums and fairy lights twinkle. Then a drumbeat punctuates our chatter and two figures wearing ram’s head masks march slowly into sight. A bell rings. For some reason, we all stand.