www.forbes.com: After months of well-intentioned obfuscation, the complete sales data of Broadway’s reopening has been made public through a series of leaks. The Broadway League trade organization distributed the data to members in January, after having withheld it throughout the autumn, releasing only aggregate weekly totals. The full show-by-show numbers now paint a clear picture of everything that was running from September to early December, and how they all weathered reopening after 18 months of darkness.
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This article supports something I've been feeling for a long time: people may be too sad right now to enjoy a tragedy. So, the fact that the new dramatic plays on Broadway did not do as well as expected financially definitely supports that notion. I wonder, too, if it has anything to do with visitors wanting to get the "most" out of a visit to Broadway. After all, for lovers of drama, there are always dramatic and introspective movies they can see at home. So, in making the trip to Broadway, I wouldn't be surprised if people were drawn to musicals because they're so unlike any other type of media you can get at home.
I'm also somewhat surprised that these new plays didn't cast any known stars. Sure, they didn't have access to this particular data until just recently, but it's always been a well-known marketing strategy to bring in bigger actors to help drive ticket sales. I wonder if that decision to forgo a star had to do more with money, or more to do with stars' hesitance to come back to the stage due to exposure risk.
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