CMU School of Drama


Friday, September 03, 2021

Metallica Wants To Train Skilled Workers Through New Campaign

Pollstar: Metallica is drawing inspiration from its own beginnings with a want ad designed to inspire and recruit a generation of skilled workers across the U.S, through its All Within My Hands foundation and with the help of Upstaging Inc. and workwear brand Carhartt.

3 comments:

Annika Evens said...

I think that what Metallica and Carhartt are doing with these all within my hands campaign is a great thing. Over the past couple years there has been a shortage of workers in many industries, and right there are a lot of people who want jobs and a lot of jobs that need people to fill them. Carhartt and Metallica saw the gap and are now using their resources to fill that gap and provide jobs for people. This seems like great training they are getting and I couldn’t quite tell from this article if this is a free program but it seems like it would be or at least be inexpensive which is a great alternative to expensive school or other traditional training programs. I am hoping that there are more training programs like this or more on the way, whether it be for the entertainment industry or other industries.

Zachary Everett-Lane said...

It’s very important to have a labor pool of skilled workers not just for the entertainment industry, but for the nation as a whole. So to provide scholarships training students in fields such as welding, electricals, and carpentry is really fantastic. There’s a lot of behind-the-scenes work going on in any live performance, no matter what kind, and that requires a lot of people who know what they’re doing. It’s also a very important time to train a lot of new skilled workers, as many lost their jobs working in the entertainment industry. As jobs and demand return, a lot of training will be required, and if that can be done for free, or at least cheaper than usual, then all the better. Although I don’t know the specifics of this program, it seems to be high quality, and I hope it continues to run and continues to train many people to become skilled workers to keep our shows running.

-Zach Everett-Lane

Owen Sahnow said...

This is excellent. We have a significant lack of good trade workers in this country. From personal experience, I know the EMS world is really hurting and I know the carpenters local is constantly looking for people. Freshman year at CMU, I had a conversation with a Canadian electrician who had been shipped down to the Pittsburgh area for a 9 month job to supplement the local electrical workers union because they didn’t have enough people in the area to get the job done. That being said on one hand it’s a marketing scheme for Carhartt/Metallica, but the point is well taken. I have not heard anything specific about the entertainment industry hurting for people before the pandemic, but it seems like they are now. I guess because people had to go find jobs in other industries. In my own part of the world I hope that more places make available Paramedic school as a perk of working for a service and really make the job inviting much like is done in the construction industries.