noproscenium.com: I’ve never hid the fact that I’m bearish on Magic Leap, the Florida Company augmented reality company whose pre-rollout buzz nearly eclipsed the sun.
The Big Idea behind Magic Leap is ambitious as hell: that realistic virtual objects and characters can be layered on top of physical reality through the use of a lightweight wearable device. Of course, there’s a lot of moving parts to that idea and tons of innovations not only in technology but in experience design that need to come to pass if the vision is to work.
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