Butts In the Seats: I so frequently tell my readers that Collen Dilenschneider has made an awesome post on her blog that it makes it difficult to convey the increased urgency to read one of her pieces when she has made an even awesomer post.
Despite this impediment, believe me when I say she recently made a post that is even more awesome than her usually awesome posts. Last week she wrote about how research results often contradict our gut feelings about a situation, despite being true. She confesses that as much as she deals with data every day, there are some instances where she asks the experts to revisit it just to be sure.
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