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Friday, August 02, 2019
Cars on Stage and Screen
ETNow.com: The Goodwood Festival of Speed takes place in the grounds of Goodwood house in Sussex and brings together every aspect of the past, present and future of the automotive industry. As the name suggests, the event gives around 150,000 visitors the chance to get close up to Formula 1 cars, enjoy immersive technology experiences, witness the legendary hill climbs, stunt displays and discover the very latest models being brought to market by the world’s leading motor manufacturers. In every respect The Festival of Speed is 'the' British motor show and the makers’ display stands reflect its importance to the industry.
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This is an interesting article that shows the differences between cars in real life and on high-quality screens. I like how the article highlights the benefits of having a screen. It uses examples of how they show and showcase cars on screens when you are not really there in person. When the author wrote, "The audio provision on the Mini stand comprised indoor and outdoor distributed playback from a DJ-booth housed within one of the ‘shop’ units, deploying a versatile combination of d&b audiotechnik T10, E12-SUBS and EM acoustics EMS-51 loudspeakers. In the M-Town area of the BMW stand, two separate d&b systems were used to accommodate playback across the stand (T10, E8, E6 and Y-SUB) and ‘Pro-Driver Q&A’ sessions (Y10P). The latter system was supplemented by Shure Axient Digital radio microphones." It shows how they use very advanced technology to get the best possible result. Overall, I like what they are doing.
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