www.broadwayworld.com: Not-for-profit theatres contributed nearly $2 billion to the U.S. economy and attracted 36.7 million attendees, according to Theatre Facts 2012, released by Theatre Communications Group (TCG). Based on the annual TCG Fiscal Survey, Theatre Facts is the only in-depth report that examines the attendance, performance and overall fiscal state of the not-for-profit professional theatre industry.
4 comments:
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DIN 7 | DIN 6325
This is interesting because I have been involved with a non-profit theatre my whole life. Though I have to disagree with the whole rising attendance thing. We still haven't had the same crowd that we had a few years back, and it's not the shows that we are picking. None of our staff is paid, so that cuts that cost out of the picture. It is weird that we still barely break even with our expenses and are able to donate as much as we do to community charities, even without exhibiting the traits listed here.
While anecdotal evidence is interesting and can flesh out a human interest piece, I'm glad to see that the statistics support a strengthening of the industry as a whole. One point that I found particularly interesting was how high a percentage payroll took out of total operating budgets. 54% is a huge number, and that investment in artists and the community is super cool. It's also encouraging that 50% of theaters surveyed broke even or increased assets by the end of FY2012 and that almost three quarters (72%) were within 10% of breaking even. Those numbers show not only that more people are going to not-for-profit theater, but that the theaters themselves are adapting to the new reality of post-recession America. I really appreciate being able to show reports like this to my family, who are mildly skeptical about my choice of industry. They are very much hard numbers and data people, and this data is actually very encouraging!
It is good to see that we are actually making some money and that ticket sales are up since the recession! I found it amazing that a) the us has 1,782 not for profit theaters and b) that those amount of theaters contribute 2 billion dollars. That means that if every theater made that money equally they would each make roughly $112,233 annually. But of course not every theater makes the same amount. What I would want to see is the difference in amount that theaters make and how location and the type of work that they do plays into that.
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