Live Design Magazine [primary-term] press release archives: AV Concepts, the nation’s leading holographic and immersive technology provider, partnered with Guerilla Union and Play Gig-IT to bring to life original virtual performances by Eazy-E and Ol’ Dirty Bastard (ODB) at Rock the Bells 2013. The holographic performances made their first appearance at the two-day concert in Los Angeles on Sept. 7 and 8, and will appear at the festival series’ additional shows in San Francisco, Washington D.C. and New York.
3 comments:
This “Liquid Scenic” technology developed by AV Concepts is not as impressive as the text makes it seem. Perhaps that’s why there is no image in the article. I’m not concerned about this advent of holographic technology. It’s not going to put me out of a job. In my lifetime, holograms won’t be moving wagons and flying people. I do worry that in 10-15 years holograms may put scenic artists at a huge disadvantage. Would anyone want to use an old painted drop when they could use a hologram (or projection, or video wall)? Hopefully the answer will still be yes.
After watching a few videos of the Rock the Bells performance and last year's Coachella (featuring a hologram of Tupac) online, I'm actually pretty surprised at the extent of the illusion. Perhaps I haven't been paying enough attention to the growths in this area of technology, but for me holograms and the like have always seemed very "sci-fi". On the other hand, it's pretty likely that the seeing the performances on a screen is not quite the same as seeing them live, and I'd love to experience the latter. There certainly is room for growth in terms of realism, but I do wonder how far it's even possible to go. Personally I feel that holograms won't really be able to visually replicate performances exactly, but at the same time, you never know.
Sometimes, something like this gets developed and I just have to stop and think, "I'm actually living in the future". I'm rather disappointed that there were no photographs included with the article. I wonder if, eventually, we can get to the point where we can holographically project events as they are occurring, which we could use in a manor similar to how we screen shows from London here to allow more people to see shows they might otherwise not be able to.
Post a Comment