www.ticketnews.com: Following the messy presale for Taylor Swift’s Eras Tour dates last year, Live Nation Entertainment and Ticketmaster have been specifically warned about their next high-profile tour sale – but it looks like things are going poorly once again. Rather than a scene of melting down servers due to peak demand as consumers saw during the November Taylor Swift debacle, it looks like aggressive ticket surge pricing tactics are causing cratering demand for Beyonce’s Renaissance World Tour dates, and fans aren’t happy.
4 comments:
The ticket master monopoly disappointing yet another set of fans would be a very fitting headline for this topic. Though there was a lawsuit and a court case after the disaster that was Taylor Swift's ticketing sales it seems that no substantial action or progress has been made. Though ticketing is an example of supply and demand there has to be a better way to ticket events than reselling tickets for thousands of dollars. Artists have limited time tables so if more tours or bigger venues are not possible then perhaps live streaming concerts for a small fee would be a solution. If it was planned out well with the vmd and marketing teams then I see no reason why having a limited run of live streamed concerts would not be possible. Obviously there will be issues with media not being stolen but it is a temporary solution while this ticketing fiasco is worked out.
Theo
As an avid concrete goer myself, I have tried to use Ticketmaster less and less when I’m buying tickets. But as this article states, they are the monopoly of the industry for ticket sales, especially concert ticket sales. Tickets are becoming increasingly less affordable and because of it the touring music industry is already losing money. On top of the year-long hideous because of COVID, the music industry is not producing as much money as they were in the past. It seems as though even tho fans and consumer are becoming increasingly more angry about the ticket prices, nothing is being done to decrease the cost and make it affordable, even for the “cheap seat” tickets. I wonder if there is anything that the artists can do to help decrease this constant rise in ticket prices, and I wonder if the industry as a whole is in need of a change. I hope that something is rectified soon because I want to keep going to concerts and not have to worry about losing a month’s rent because of it.
I’m not surprised that any of this is going on/is speculated to continue occurring… The surge pricing is so unfortunate; I used to go to concerts very frequently for artists of all sizes, in Houston which is where I lived at the time. Many years ago it just wasn’t this hard to get tickets, even for really large artists. I can of course recall waiting for tickets to go on sale a rushing to add them to the cart to get them, but what occurs today is next level. Artists are selling out shows in the verified fan sales period, and individuals tend to get chosen at random – as in not even everyone that may fall under that “verified fan” category may receive a code that allows them to enter the first round of sales. It’s disappointing that so many individuals don’t even get a chance to TRY to purchase tickets due to the fact that they sell out in the first round…
I swear, every week there’s at least one article on the blog about how terrible ticketing is nowadays. It’s really bizarre to imagine that ticketing companies lie about demand in order to drive prices up, as if they think they can hack the supply and demand relationship. Well, clearly they can’t. Of course, that relationship does exist, and it only makes sense for tickets to popular events to go up in price, but not this much. In my opinion, ticketing resale platforms like Ticketmaster ought to be illegal. It’s sort of terrifying when an industry has this much of a monopoly, as the article compares Live Nation-Ticketmaster to airlines that aren’t worried about losing customers. Eventually, I think Ticketmaster will reach a breaking point in their prices and service quality, and I hope it comes soon. Every week, ticketing seems to get worse, and it’s scary how many shows this article compares Beyonce’s tour to.
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