The New York Times: During the long dark months when the coronavirus pandemic kept Broadway shuttered, a hypothesis took hold in parts of the industry: Once theaters reopened, the audience would include more New Yorkers and fewer tourists, and the result could be a more receptive marketplace for ambitious new plays.
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I think as a theatre maker, and someone who really centers the artistic aspect of theatre, I often forget that at the end of the day it is a business that needs to make money. Sometimes it can be tough to comprehend how even incredibly artistic and beautiful shows don’t stay on Broadway for a very long time. The business of theatre is so interesting. Something that shocked me was that only 19 of the 41 theatres were full, that seems like such a small amount, it’s less than half of the available theatres. While the idea that many new plays would thrive after the shut down makes sense in some aspects, after knowing the cultural climate during COVID, it makes a little less sense. People are tired and upset by the constantly changing atmosphere of the pandemic and are plagued by uncertainty. It makes sense that popular well known musicals are making the most money, people want to return to something that is easy and familiar.
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