How HBO Max’s Immersive Townhouse Let Fans Live as a ‘Gossip Girl’

Event Marketer: HBO Max’s “Gossip Girl” reboot follows the original’s premise, in that it takes viewers inside the luxe and complicated world of privileged New York City teens and their families. Ahead of the premiere of part two of the show, the brand invited consumers to “Gossip Girl Friendsgiving: A Pop-Up to Give and Receive,” an experience held Nov. 19-21 at a five-story townhouse in the heart of SoHo.