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Tuesday, January 25, 2022
West End’s small shows squeezed out in price-cutting dash for audiences
West End | The Guardian: Critically acclaimed smaller West End shows are being squeezed out of theatre’s post-Omicron recovery as major players use discounted tickets to attract returning audiences.
1 comment:
Jessica Williams
said...
This is really upsetting to hear. Bigger shows have always been more readily seen with all of the marketing money they have access to. They are able to lower their prices without completely going out of business while the smaller shows that are often much stranger or experimental. There is the pro now that people who wouldn’t have otherwise been able to see these big shows are able to now due to the decreased price but of course that is a double edged sword. I wholeheartedly agree with the fact that a lot of industries nearby rely on the people that all theatre draws in, even the smaller shows are huge beacons for the local economy. And this makes me nervous about future investors and producers getting scared away from future strange shows because they lost so much money in these smaller West End shows. Theatre will come back, it always does, but that doesn’t mean that it isn’t still disappointing to see this happening.
1 comment:
This is really upsetting to hear. Bigger shows have always been more readily seen with all of the marketing money they have access to. They are able to lower their prices without completely going out of business while the smaller shows that are often much stranger or experimental. There is the pro now that people who wouldn’t have otherwise been able to see these big shows are able to now due to the decreased price but of course that is a double edged sword. I wholeheartedly agree with the fact that a lot of industries nearby rely on the people that all theatre draws in, even the smaller shows are huge beacons for the local economy. And this makes me nervous about future investors and producers getting scared away from future strange shows because they lost so much money in these smaller West End shows. Theatre will come back, it always does, but that doesn’t mean that it isn’t still disappointing to see this happening.
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