Thinkwell: Global experience design firm Thinkwell Group was selected by the U.S. Department of State to deliver a turnkey design and produce the USA Pavilion for Expo 2020 Dubai. The Pavilion, which debuted October 1st, 2021, presents visitors with the story of innovation in the United States. The Pavilion will be open to the public until March 31st, 2022, at the first world expo to be hosted in the Middle East.
2 comments:
This is pretty interesting if this is what I think it is. Just from the pictures provided in the article, I think the design is a little gaudy but I understand that the point of this is to be eye-catching rather than subtle and artsy which I can appreciate for what it is. I like the fact that this is a campaign to reach out to people in Dubai especially through information that they would find interesting like the fact (that I didn’t even know) that Thomas Jefferson owned a copy of the Quran. The gigantic projection on the blow up sphere reminded me of a lot of science museums that I went to as a kid which I suppose was the point. I also didn’t even really think about the idea of the U.S. Government being a market for theatre designers. Even though this is not my goal it still makes me feel a bit more secure in future job prospects when I see stuff like this.
After reading the purpose statement given by the US Department of State, I initially thought it as a little melodramatic, but it is a fairly symbolic move in the diplomatic sense. This grandiose building described in this article is very impressive in terms of visual design. Seeing the picture of the giant hologram Earth reminded me of a very Star Wars kind of sci-fi creation; in fact, the entire Pavilion had a mildly futuristic feel to it, which I enjoyed. I was especially fascinated by the sound system the place chose to implement in the pavilion space. The fact that there are 3 QSC subwoofers that are each individually controlled by their own spatial sound system is something I’ve never heard of being done for an exhibition type building. This would undoubtedly make the aural experience very immersive and “three dimensional”, something I would definitely want to experience for myself.
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