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Friday, March 27, 2020
Streamed performance helps American Shakespeare Center raise a record breaking $350,000
DC Theatre Scene: The American Shakespeare Center in Staunton, Va received a huge outpouring of local and international support for its “Keep the Lights On” campaign.
It's quite incredible to see how much support there has been for the arts during this hard time for any arts organization. The use of technology has definitely changed the way the arts campaign for more money and support. However, I think the American Shakespeare Center has struck a gold mine that has been otherwise untapped. Selling tickets for a link to a broadcasted play is a great way for theater companies to continue bringing in revenue to help keep them afloat while their physical spaces are closed. It is also a great marketing campaign as well. Having a production live streamed, raise money, and local news is a great way to make a splash and keep the arts in people’s minds as we sit at home. It was a great idea too to have good communication about what the money they raise will be used for. People want to know where their money is going in the organization and how it is going to help. I think the American Shakespeare Center was very clever in their appeal to people to donate money, and I wonder what other theatrical organizations across the United States will soon follow in their footsteps.
Woah. This is really impressive. And most of the funding here is donation based!! Selling links to productions is also a really smart idea that I've seen a lot of other theatres doing. I think I may just be seeing more theatre than I would have otherwise, and from a larger variety of companies and locations. I'm actually looking into the American Shakespeare Center's streaming service right now. I did have to devote a bit of time to understanding the different policies of different theatres, as some only release content to previous ticketholders. Or, some anticipate continuing runs of their shows and are not making it available to everyone. Regardless, I'm going to tune in to a few, even ones that request minor donations as my family would probably watch it together, and it costs much less than it would in person. Also, do we have anything better to do?
2 comments:
It's quite incredible to see how much support there has been for the arts during this hard time for any arts organization. The use of technology has definitely changed the way the arts campaign for more money and support. However, I think the American Shakespeare Center has struck a gold mine that has been otherwise untapped. Selling tickets for a link to a broadcasted play is a great way for theater companies to continue bringing in revenue to help keep them afloat while their physical spaces are closed. It is also a great marketing campaign as well. Having a production live streamed, raise money, and local news is a great way to make a splash and keep the arts in people’s minds as we sit at home. It was a great idea too to have good communication about what the money they raise will be used for. People want to know where their money is going in the organization and how it is going to help. I think the American Shakespeare Center was very clever in their appeal to people to donate money, and I wonder what other theatrical organizations across the United States will soon follow in their footsteps.
Woah. This is really impressive. And most of the funding here is donation based!! Selling links to productions is also a really smart idea that I've seen a lot of other theatres doing. I think I may just be seeing more theatre than I would have otherwise, and from a larger variety of companies and locations. I'm actually looking into the American Shakespeare Center's streaming service right now. I did have to devote a bit of time to understanding the different policies of different theatres, as some only release content to previous ticketholders. Or, some anticipate continuing runs of their shows and are not making it available to everyone. Regardless, I'm going to tune in to a few, even ones that request minor donations as my family would probably watch it together, and it costs much less than it would in person. Also, do we have anything better to do?
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