CMU School of Drama


Wednesday, March 25, 2020

Inside Worlds of Fun's "Sparkle Factory" with Costume Designer Shellie Jeffrey

Coaster101: “I wanted people to know that I wasn’t actually at Haunt, but I’m back where we do stuff,” Jeffrey said. “I thought to myself ‘we need a check-in name like you would have for your house or a friend’s house.’ One of the first things that came to mind was, ‘how about the Sparkle Factory?’ I had just created the witches’ costumes and there were sparkles all over the floor.

6 comments:

Alexa Janoschka said...


The Sparkle Factory is a very cute name and I thought the short story of how it came to be was very sweet :) Costume shops are crazy though like so much happens that you don’t realize is going on I will also leave that work to the people in the costume shop. Love and respect y’all so so much for the things you guys create and the work you have to do, could never do what y’all do! Its fun to go into the costume shop or go into a fabric store and see all the colorful fabrics and accessories. I'm like a child when it comes to that kinda stuff, I have no clue what to do with it! But at least it's fun to look at (I know that's kinda pathetic) I forget about theme parks all the time, I forget that there are some many designers and shops out there that work on projects for theme parks and the shows that they put on. Also, I would like to say that even if a cupcake doesn’t have icing it is still a cupcake, sorry I disagree with the muffin statement made in this article. Also, don’t be hating on muffins! What did they ever do to you? Props... I mean hats off? whatever, just want to say to all the costume designers out there, y'all are amazing the work you are capable of doing amazes me, and keep being designing stunning and breathtaking things!

Alexa Janoschka said...

The Sparkle Factory is a very cute name and I thought the short story of how it came to be was very sweet :) Costume shops are crazy though like so much happens that you don’t realize is going on I will also leave that work to the people in the costume shop. Love and respect y’all so so much for the things you guys create and the work you have to do, could never do what y’all do! Its fun to go into the costume shop or go into a fabric store and see all the colorful fabrics and accessories. I'm like a child when it comes to that kinda stuff, I have no clue what to do with it! But at least it's fun to look at (I know that's kinda pathetic) I forget about theme parks all the time, I forget that there are some many designers and shops out there that work on projects for theme parks and the shows that they put on. Also, I would like to say that even if a cupcake doesn’t have icing it is still a cupcake, sorry I disagree with the muffin statement made in this article. Also, don’t be hating on muffins! What did they ever do to you? Props... I mean hats off? whatever, just want to say to all the costume designers out there, y'all are amazing the work you are capable of doing amazes me, and keep being designing stunning and breathtaking things!

Bridget Doherty said...

Theme parks are a world I think a lot of theatre forgets about- definitely commercial, but not strictly theatre or traditional entertainment structure. It can definitely be a more secure job than a lot of shops, though. It’s an interesting challenge, to have to redesign costumes for a similar show each year- how do you keep things fresh while still maintaining a brand or a general look for the theme park? This shop certainly has a unique business model; they continually create costumes for many smaller theme parks across North America. I would be interested to see their shop organization methods and strategy- in my experience, costume shop management was one of the hardest jobs I’ve had on a show, and adding in multiple separate projects and different theme parks in different areas across a continent throws so many curveballs to a typical organization schedule, even for a commercial shop.

Mitchell Jacobs said...

I've never heard of this place or most of the events it supplies costumes for, but I absolutely adore the costumes shown in this article. Their clothes are cute, fun, and adequately costume-y, so I think that the name Sparkle Factory is really cute and fitting. Reading about their process is so interesting because I feel like its different from what I normally assume professional costume shop processes to be. It makes me more hopeful because I have always been more conceptual and build the image as I create it, and even with what I've learned going to school for theater for almost a year, I still have difficulty expressing visually or verbally what exactly I want to create. And yet, the pieces that this shop has made are really cool and fit within a certain aesthetic. I really admire that they are able to create these pieces and develop such a cohesive portfolio with how their process works, and I think they definitely are an example of an environment where I could see myself working in the future.

Samantha Williams said...


Shellie Jeffrey sounds like such a wonderful lady! I love that her suggestion of the name “Sparkle Factory” caught on. I think that speaks a lot to the kind of work environment that is sustained there. I feel like you have to have that kind of close, upbeat space when you’re working to create costumes for amusement parks. That kind of energy can totally travel into the parks along with the costumes. You can always tell when something was “made with love,” and when your goal is to WOW an audience, this connection is especially important. It seems like the people in this costume shop very much operate on a basis of love and hard work, and they appear to have their hearts invested in every event they create for. I love how fun their costumes end up looking! If I got to see these at a park, I would most definitely be smiling.

Ari Cobb said...

This article about the sparkle factory was a pretty fun read and a good break from the swarms of articles about the current outbreak. Their name “The Sparkle Factory” reminded me of going into all of those crazy fabric stores in New York’s fashion district that has isles and isle of sequin fabric and glittery textiles. It was pretty neat to learn about their processes and see examples of the costumes they were making. I think the first outfit they pictured in the article was my favorite of the ones they showed. While it seems kind of uncharacteristic for me, I love extravagant costumes and crazy colored fabrics. I know I’m a technical director, but I do think it would be fun to spend some time making things in a costume shop since working with fabrics can be a nice break from the sawdust and noise. Though the kinds of work and deadlines this shop deals with seem pretty crazy.