collegecandy.com: Last week’s episode of The Bachelorette we watched Becca Kufrin and her gaggle of boys leave Las Vegas and head to Richmond, Virginia. When it was announced that the show would be heading to Virginia myself and other fans were so confused. Usually, the show heads to lavish rich white people vacation spots, which typically doesn’t include Richmond, Virginia.
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While I do not have any experience with advertising or the local economy of Richmond, Virginia, I can say confidently that I believe this was a sound decision. As a person who watches The Bachelorette with some frequency I can say that I would jump at the chance to visit any of the places where the show has been filmed, but the majority of the places where the couples go are out of reach financially for regular people. Though the perks of recording in Richmond had to be quite appealing for the producers of The Bachelorette, I believe that the future benefits to the town of Richmond are much more valuable. This exposure for the town is sure to draw at least a few thousand of the millions of devoted fans that watch the show, which has to be beneficial to local businesses. Additionally, the town will always have this small claim to fame, and because of the promotion of their slogan and beautiful city this will definitely draw visitors for a while. Though not every town can afford to do this or has the aesthetic draw to pull this off, this was a very smart choice for Richmond.
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