www.themeparkinsider.com: Not since Universal's Wizarding World of Harry Potter has a theme park provided such detailed fan service as Warner Bros. World Abu Dhabi delivers through its six themed lands. The creative team that designed this park, led by Thinkwell's Craig Hanna & Dave Cobb, has crafted immersive environments that effectively sell the illusion that you are standing in iconic locations such as Superman's Metropolis and the Roadrunner's American West... leaving you to forget that you're actually walking around inside a giant box in the Abu Dhabi desert.
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Immersive theme parks were a big part of my childhood. I went to Disney when I was 1 and returned every 2 or 3 years until recently, and sometimes more frequently than that. The art of creating an immersive environment is very impressive to me, and not just on a creative level. The attention to detail that Robert discusses in his article is a level of precision that I can't picture myself having. And yet, this may be even more important than the interactive parts of the theme park. If the rides are not as exciting as people would expect or the waiting lines are long, some of that experience can be recovered by a strong ambiance. The reverse is probably not true though; if a park has fantastic rides but lacks atmosphere, the overall effect will be less efficient than putting some effort into creating a realistic environment. I think that the most successful park in this respect is Disney World's Animal Kingdom. They have some of the best rides in all of the the Disney parks, along with a totally immersive environment. This is definitely helped by the fact that the safari ride is within a full scale savannah environment. Animal Kingdom and the Epcot Center will always be my favorite theme parks, because their environments manage to transport you all over the globe.
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