Selling Out: It’s that time of the year: the holidays!
This year, holiday-related sales are expected to surpass $923 billion, according to MDG Advertising.
You’ve probably started planning for the season already. But, did you know generic holiday-themed emails actually perform worse than non-themed emails? This is just one of the tips shared in the infographic below, posted on MarketingProfs.
Check out 9 more essential tips to help you score a bigger piece of the holiday sales pie.
2 comments:
While this article isn't just about arts organizations specifically - it's more about general small businesses and the like - it still has some good points that any freelancer or artist should remember. I thought the statistic about when people start and end their Christmas shopping is especially useful, since it's not just Thanksgiving to December anymore, and any artists needs as much selling time as the can get during the holiday season, when people are much more likely to buy artisan goods or pieces of art. That being said, I think many of these tips are very specific to online stores or shops. Solo freelance artists would never think about doing things like sending email newsletters, empty cart messages, or advertising on Facebook, but those things are actually fantastic business ideas for people to discover your work and be more likely to buy your pieces and commissions. Since I'm trying to make some more money off of doing commissions and selling prints this year, these tips will really help me build my personal arsenal so when I do open a store it will be much more successful.
Articles like this are extremely helpful, especially for budget strapped arts organizations that do not have the ability to employ a marketing expert to promote and advertise their productions. Many of these tips are very useful. I love the integration of advanced analytics and statistics to give you a very clear aspect of the flow of internet traffic during the holiday season. The internet has given us many blessings, but one of the hardest aspects is that we have to fight for people’s attention in the online arena against other entities that are better funded and more shrewd about their marketing process. This means that you have to have a very pro-active marketing plan when promoting a show. Hopefully regional theater directors and producers take advantage of this information and use it going forward to promote their shows
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