Hosted by sports broadcaster, Eilidh Barbour, and held at Glasgow’s Technology & Innovation Centre, 42 expert speakers and a capacity audience gathered for the flagship industry conference to share best practice and discuss the challenges and opportunities facing Scotland’s events industry.
1 comment:
I definitely agree with Coletto's point that millennials are the "do" generation and not the "have" generation. We have been accused of ruining so many markets because the values we hold are so different from generations before us. Baby boomers are baffled that none of us want to buy houses with white picket fences in the suburbs because that is how they defined success. Their success was being able to buy all the commodities that our capitalist society told them they needed. Millennials, on the other hand, define success as being happy and having all the experiences that make them happy. A house in the suburbs with a white picket fence means nothing if you have to spend years living in poverty in order to afford that house. Why succumb to the capitalist notion of "buy buy buy" when we can live happy, healthy lives and not live in abject poverty. I'm glad we are getting to the point where the markets of the world are starting to be led and populated by Millennials, so we can stop the narrative that everything millennials do is backwards and upsetting.
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