Brands Swap the Runway for Pop-up Events During NYFW 2026

www.eventmarketer.com: Twice a year, the fashion elite gather in Manhattan for couture runway shows and exclusive soirees during New York Fashion Week (NYFW). But sponsors and brands are increasingly showing up with approachable experiences that help democratize the high-profile event and unchain those velvet ropes. From Sensodyne to Jinx to the Idaho Potato Commission (no, really), see what kind of experiential action was in store from Feb. 11-16 during the fall/winter edition of NYFW 2026.