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Friday, February 13, 2026
Minions Olympics ice skater! What happened, how to watch
attractionsmagazine.com: Universal granted the “Minions Olympics ice skater,” Tomàs-Llorenç Guarino Sabaté, permission to skate to music from the “Minions” movies during the Olympic Games Milano Cortina 2026.
2 comments:
DogBlog
said...
For as silly as this article is, I think it brings up some really interesting ideas on copyright and intellectual property, advertisement and commercialization of art, and even what it means to have “good” art. I think it's super easy to forget how many pieces of media that we know and recognize are covered under copyright, especially the music composed specifically for movies. I think it's really interesting how that wasn't necessarily thought of when the piece was being choreographed and how they had to get special permission from NBCUniversal to use the music. I also think that the choice of using minions is super interesting because it is a very well-known movie that has been used in a lot of different advertisements. especially with the advertisements the article mentioned from the Olympics. For a piece like this I would wonder if there was ever a chance of doing a sort of brand deal where the performer was being paid by NBCUniversal to perform and raise awareness towards maybe a new movie or something like that. I do really love this piece because of how silly it is. I think when it comes to these high level events it's so easy to get lost in what is supposed to be professional rather than leaning into the artistic possibilities within the sport.
I think it’s very interesting to view the current trend of IPs collaborating with other brands or worldwide events to attract more audiences. Since Minions carry a huge amount of childhood memories for most people, and the number of people knowing these characters were better than that of some athletes that the audience has never seen before. The way that nowadays people think of buying a thing, watching a TV/film, or going to the theater is more like buying stocks. People expect the thing they pay for (not just money but also time and dedication) to match the value that they thought they should have. Some might be interested in discussing what happened, and some may also just enjoy what they’ve already got. For IPs and world-wide event tying together, in my opinion, is a win-win situation, since both have to bear with some strong focus. Otherwise, IPs are huge, and people are willing to follow the IP guides.
2 comments:
For as silly as this article is, I think it brings up some really interesting ideas on copyright and intellectual property, advertisement and commercialization of art, and even what it means to have “good” art. I think it's super easy to forget how many pieces of media that we know and recognize are covered under copyright, especially the music composed specifically for movies. I think it's really interesting how that wasn't necessarily thought of when the piece was being choreographed and how they had to get special permission from NBCUniversal to use the music. I also think that the choice of using minions is super interesting because it is a very well-known movie that has been used in a lot of different advertisements. especially with the advertisements the article mentioned from the Olympics. For a piece like this I would wonder if there was ever a chance of doing a sort of brand deal where the performer was being paid by NBCUniversal to perform and raise awareness towards maybe a new movie or something like that. I do really love this piece because of how silly it is. I think when it comes to these high level events it's so easy to get lost in what is supposed to be professional rather than leaning into the artistic possibilities within the sport.
I think it’s very interesting to view the current trend of IPs collaborating with other brands or worldwide events to attract more audiences. Since Minions carry a huge amount of childhood memories for most people, and the number of people knowing these characters were better than that of some athletes that the audience has never seen before. The way that nowadays people think of buying a thing, watching a TV/film, or going to the theater is more like buying stocks. People expect the thing they pay for (not just money but also time and dedication) to match the value that they thought they should have. Some might be interested in discussing what happened, and some may also just enjoy what they’ve already got. For IPs and world-wide event tying together, in my opinion, is a win-win situation, since both have to bear with some strong focus. Otherwise, IPs are huge, and people are willing to follow the IP guides.
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