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Wednesday, February 11, 2026
How Hollywood Choked Sora 2’s Rise
by Erik Barmack: For a few wildly hyped weeks — roughly late September through early November 2025 — it felt like the internet had finally crossed some invisible line with respect to AI video.
2 comments:
Jordan G
said...
In a way the way that some of this article is phrased is quite upsetting to me. Parts of this article is phrased in way that makes it seems like Hollywood stopping the rise of Sora is a bad thing. In my opinion it was a one hundred percent good thing that Hollywood stopped the rise of Sora due to the fact that Sora was allowing users to take the likeness of actors in Hollywood and using AI technology to make these actors / characters say things that the actor did not consent to. Actors are people and are not just the characters that they create for the screen, and if an AI is taking the face of person and making them say things that they did not say it is completely justified that said actors do not want this to happen. Especially when these Sora AI generated videos are used for publicity, selling, advertising, or dissing other products or media with a goal of making a profit or stopping others from making a profit. I am glad that Hollywood stopped the rise of Sora, and it should happen unless the program stops stealing the content that others have created.
I do think that the commentary on the fall off of sora statistics isn't as massive as the article says it is, while sora did experience a significant decrease in users, millions of videos still get generated every day and are put out into the world. It's not only about the people using the app but the content itself seeping into the public perception, people are seeing more ai content than ever before and while a lot of it is still obviously ai slop a bunch of the time its super hard to tell whats ai and whats real if your not looking hard enough. Disney taking part in this text to video ai trend was super sad to see as well, you would think as a company that prioritizes the art of human emotions and experiences they would have some inhibitions of dipping their toes into an industry that is literally the antithesis of what they used to stand for but i suppose not, i think one of their main reasons for doing this is making sure they maintain control over their ip’s in the ai sphere but i dont think that this is a good step for them.
2 comments:
In a way the way that some of this article is phrased is quite upsetting to me. Parts of this article is phrased in way that makes it seems like Hollywood stopping the rise of Sora is a bad thing. In my opinion it was a one hundred percent good thing that Hollywood stopped the rise of Sora due to the fact that Sora was allowing users to take the likeness of actors in Hollywood and using AI technology to make these actors / characters say things that the actor did not consent to. Actors are people and are not just the characters that they create for the screen, and if an AI is taking the face of person and making them say things that they did not say it is completely justified that said actors do not want this to happen. Especially when these Sora AI generated videos are used for publicity, selling, advertising, or dissing other products or media with a goal of making a profit or stopping others from making a profit. I am glad that Hollywood stopped the rise of Sora, and it should happen unless the program stops stealing the content that others have created.
I do think that the commentary on the fall off of sora statistics isn't as massive as the article says it is, while sora did experience a significant decrease in users, millions of videos still get generated every day and are put out into the world. It's not only about the people using the app but the content itself seeping into the public perception, people are seeing more ai content than ever before and while a lot of it is still obviously ai slop a bunch of the time its super hard to tell whats ai and whats real if your not looking hard enough. Disney taking part in this text to video ai trend was super sad to see as well, you would think as a company that prioritizes the art of human emotions and experiences they would have some inhibitions of dipping their toes into an industry that is literally the antithesis of what they used to stand for but i suppose not, i think one of their main reasons for doing this is making sure they maintain control over their ip’s in the ai sphere but i dont think that this is a good step for them.
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