www.indiewire.com: For film fans of all kinds (even the ones who make their living in the cinematic arts), going far afield to see a film in a unique format is something of a badge of honor. Consider this anecdote shared by Phoenix Theatres owner Cory Jacobson and VP of Project Development Jordan Hohman: earlier this year, an employee of their Midwest-based regional theater chain drove all the way from Cleveland, Ohio to the Lincoln Center theater in New York City in order to see “The Brutalist” projected on 70mm. That’s over 450 miles.
2 comments:
I'm actually really glad that some theaters are offering the option to come and see films in... well film. It's a great way to bring attention back from the home theater environment that has been created by companies like Netflix who started by trying to save you as much money as possible, and is now trying to take as much money from you as possible. My local movie theater, who actually has been struggling a lot lately saw a huge opportunity once it started to show movies in 35mm film again. Since no one just has a 35mm projector lying around that's built for feature length films. These movie theaters have been brought back to life, and have been getting tons of income from this. It not only promotes local economies and businesses by bringing people back to the movie theatre. But also a great way to get people out of the pockets of the tech giants that have started to take over the industry.
I really appreciate that the industry seems to be focusing on different formats rather than standard digital. Television technology has gotten to the point where seeing something on digital can be done in your own home, albeit at a cost. Though, many laptops contain 4K screens now, and while that doesn’t have the grandeur of a theatre, it certainly helps. I think the market reflects this, as theatres have been struggling since the pandemic as people come to the conclusion of ‘Oh, I’ll just wait for it on streaming.’ Availability plus technology may have made the ‘standard’ format less appealing. To be clear, seeing a film in one of these PLFs really does make an impact. In Atlanta, our local AMC has a Dolby Cinema theatre, and the higher quality of both the visuals and audio is really striking. As a result, I’ve often wanted to see films in their premium formats rather than standard, because it is now so easy to replicate.
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