variety.com: Five filmmakers experimented with AI tooks to take part in a series of short films commissioned by Adobe to show off the capabilities of its Firefly AI platform.
The shorts screened on Oct. 28 at the three-day Adobe Max user convention held at the Los Angeles Convention Center.
3 comments:
This article informs us of a marketing strategy overflowing with hypocrisy. First things absolutely first, adobe firefly is honestly a pretty crappy generative model. I had a recent project where the professor had us test the same prompt on different ai platforms, and adobe firefly had the poorest performance by far. This is because adobe firefly doesn't do much generating, but poorly combines the most obvious images on top of one another. I also find it insanely hypocritical for filmmakers to endorse AI, with the justification that enough “human touch” is the steering of the idea. Well, of course they would say this since they are getting paid to do so. While these films must have saved a lot of time and money, I can only imagine how many prompts they to type in to create the images they felt were good enough. This reminds me of those ai generated coca cola commercials, which just feel insanely wasteful because one took 70,000 prompts to make. Absolutely disgusting.
It was interesting to hear from the filmmakers here and also have people that work heavily in this industry do this kind of work to better understand these tools and see what they are capable of today. What remains unclear from the article which would’ve been even more interesting to understand is what the AI was used for and how much did it encompass the film? What is just background, was it also the actors, and was every shot using AI? While I’m generally opposed to this kind of artistic creation that relies so heavily on AI, I think it’s important to understand the level in which is was used in order to better consider its use and how we might want to address or even limit such use for the protection of creators, artists, and technicians alike. But, I will applaud that it will make filmmaking more accessible in certain regards as all one needs is a clear vision and Adobe’s platform to really get started and even make some short films.
I wouldn’t be shocked if you told me AI wrote this article considering the spelling errors that made it into the first entire sentence in the article. This does not shock me at all as Adobe has always been a bloodsucker of a business. I cannot understand any joy that comes from “making” an AI film. The outsourcing of creation, of intellect, its so mind blowingly evil and absurd. AI cannot interpret a script, it cannot make artistic choices. Its sole purpose in life is to be as accurate to the text as possible while maintaining the most widely accepted and general definitions it can. It is a temple to mediocrity, a system designed to cut out the testing audience because an amalgamation of the widely accepted turns into the most average EveryMan “art” ever. If I ever come out in support of this affront to existence I’ve been replaced.
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