Thursday, January 09, 2025
The Brands: How Bob Dylan’s Levi’s favorites relive in the biopic's costumes and a collaboration
www.the-spin-off.com/news: The Levi’s brand has revamped its own history, picking an unexpected opportunity from “A Complete Unknown,” the highly anticipated Bob Dylan biopic starring Timothée Chalamet by participating the design of the movie’s costumes and releasing a special capsule collection.
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This is something that I wouldn’t have thought to be essential to the Bob Dylan biopic at first glance, but it makes perfect sense as to why it is. I love Bob Dylan’s songs and messages, though I haven’t yet seen ‘A Complete Unknown’. Levi’s are an important part of his public persona, and seemingly that of his personal one too. The production team worked with Levi’s to recreate their jeans from the 60s, and to follow Dylan’s journey to express himself through his attire. As the article states, the silhouette of his jeans changes over his career, going from fuller 501s to slimmer with the controversial switch to electric in 1965. I thought the note about his ex-girlfriend altering his jeans to fit over his boots was amusing, considering she was ahead of the bootcut jeans market. I never realized that the panels were evident on “Another Side of Bob Dylan”!
Releasing a clothing collection of Bob Dylan jeans is a really smart marketing move that I imagine would have a lot of popularity (especially with the very popular resurgence of vintage/secondhand/thrifted clothing in recent years) and I’m honestly surprised that I haven’t heard about it yet. I’ve heard the movie mentioned so many times, but I feel like this clothing collection hasn’t been advertised very heavily. I was really entertained by the DIY bootcut jeans, and pretty impressed by how ahead of the trend they were. In general, this was just a really impressive historical retelling of jean evolution. It’s really cool how well documented Bob Dylan’s pants were, and the usage of a big commercial company like Levi’s in creating this costumes and story gives it such a feeling of authenticity that I can’t really explain well. It truly creates an environment of “timothee is wearing the actual pants he wore and that’s really cool,” instead of creating Bob Dylan inspired pants, they’re his actual pants.
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