Thursday, November 12, 2020
Could Mad Systems’ new recognition technology “change everything” about experience design?
InPark Magazine: With their second patent awarded in less than 10 months, the team at Mad Systems Inc. – led by company founder and engineer extraordinaire Maris Ensing – have added something new and sophisticated to the tech/creative tool box, bringing with it a flexible menu of new capabilities that can be layered into Mad’s unique AV system, Quicksilver®, or in fact any capable AV, media delivery or digital signage/wayfinding system.
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2 comments:
When I first clicked on the article, the first thing that popped into my head was concern about privacy of individuals using Mad Systems' new recognition technology. In an age where massive tech companies track everything one does both on- and offline, I am increasingly concerned about my own privacy. As such, it is exciting to me that Mad Systems considers privacy to be a major shaping factor in their design process. While I don't fully understand what is actually going on here, my understanding is the data is encrypted pretty much immediately as inputs are processed, and the entire system is local and offline. Being localized means that the system can be physically secured behind locked doors ad is also faster than competing internet-based products. Additionally, having an SQL friendly backend means that the data can be used with ease even though it is anonymized, so there's no sacrifice for privacy. Overall, this system is an exciting prospect for entertainment and I look forward to following it in the future.
I find it very intriguing how theatrical artists and makers saw this AI recognition technology and applied it to the theater. Especially moving forward during the pandemic with masks and other types of face coverings, face recognition will cost a lot more. I also find the fact that he made a new patent close to a year later. This to me shows how fast technology moves and what he is doing, like many others, to keep up. It also interacts well with the disabled, which I think must also one accommodated. I lastly want to include how well I think the article was set up. As it seems to go in-depth about the STEM portion of the explanation, having the article broken down into bolded questions and then a paragraph for the answer allowed the reader to digest everything properly makes it easier for the audience to comprehend and scan. The Scannability of an article is extremely important, especially for those just trying to get a sense of the article.
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