Monday, November 23, 2020
San Diego Opera reports drive-in 'La bohème' a success
The San Diego Union-Tribune: San Diego Opera officials are celebrating the success of their drive-in production of “La bohème” last month, which not only sold a large number of tickets but also brought many new opera-goers into the arts organization’s audience.
Two of the four performances sold out all 450 available parking spaces. The other two performances sold at 96 percent and 85 percent. And more than 34 percent of attendees were first-time San Diego Opera ticket-buyers, the company said.
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I am always intrigued when an article or organization calls something a success because I find it interesting seeing how they measure success (ie selling a certain amount of tickets; reaching a certain demographic; etc). I’m glad this article talks not only about sold out performances but also how many new opera-goers came to see the production. One problem a Producing class I took talked about was opera companies struggling to get new audience members and this seems like a great way to get more new opera audience members. I’m glad to read that San Diego Opera had a patron survey but I wonder how this was delivered. Another thing I’m glad to read about is how the San Diego Opera General Director was still focused on the art. It is an important thing to remember as the content is created – it still has served the mission and vision of the work – and not just be content for content’s sake. I’m glad this production had no positive COVID cases! It is great that this company found this medium however it as COVID numbers increase more and more this brings up an ethical question: should arts organizations be taking resources away from hospitals, schools, and other essential works when many nurses don’t even get COVID tests regularly. I love watching the return of sports and arts and film but until there are better testing practices should non-essential companies be allowed to test frequently even when people aren’t symptomatic?
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