CMU School of Drama


Monday, November 23, 2020

Many arts groups pivoted to virtual galas this year to raise funds. How did that work out?

The Seattle Times: If you go to a fundraising gala in Seattle this fall, you won’t have to put on your shoes. Nonprofit arts organizations in the city depend on annual fundraising galas to draw big donations and keep their books balanced. These have traditionally been elegant affairs: Patrons dress up to attend a formal luncheon or a swanky dinner, raise their paddles for an auction, maybe watch a special performance or tour galleries.

2 comments:

Reesha A. said...

Since this pandemic has begun, people have had to find different means to keep themselves engaged. Virtual concerts, zoom theater are one of the few ways people have done so, all the while contributing to monetary growth for the organizations or purposes supported by these virtual events. These virtual events, as much as they have contributed to people’s entertainment, this is also a way many are trying to make a livelihood of off, because they have been rendered helpless and jobless with the pandemic at its peak.
It felt nice, then, to read this article and realize that a lot of these events have proven to be successful for folks. Despite a few hits and misses, the overall culture of virtual events has proven to a be a good way to go about life until this pandemic settles down and people can go back to being the way they were before.

Alexander Friedland said...

I agree with Reesha that it is nice to see people adapting to these virtual modes and some of them appearing to be successful. I think it is also interesting to look at different populations than the Carnegie Mellon University Community. People in this community continually talk about Zoom fatigue but there are a surprising amount of people who aren’t “Zoomed” out as their work might require them to use a different platform or they might not be on Zoom as much as CMU. I think this important to remember when working on digital platforms to actually look at what the audience is either comfortable with or not/what they are used to or not. It is great seeing the far-reaching advantages of a virtual gala and how these Seattle companies took advantage of that. It was really awesome looking at how this article highlighted that different streams of income to raise more money can exist with virtual galas. The article does talk about cutting expenses. However, as we embrace the virtual world more and more (even post-pandemic) I wonder how much money saving will happen with video and sound editing as well as cyber security needing to be paid for.