CMU School of Drama


Monday, January 13, 2020

Universal files patent for AR ride and game control system

blooloop: Universal has filed an ‘augmented ride system and method’ patent to develop a ride and game control system with head-mounted displays, providing gaming effects that result in an interactive augmented reality (AR) experience.

1 comment:

Bridget Doherty said...

This article really doesn’t tell us much about the nature of the ride in question, which I guess is the point of the vague patent. I am grappling with how I feel about augmented reality based rides in theme parks, mainly because I think one of the main draws of theme park rides is the real, tangible experience you get from it. It will be interesting to see how the specific AR technology incorporates real-time video of your actual surroundings with piped-in AR graphics and effects. If you don’t have a realistic sense of your surroundings you run the risk of people hitting each other accidentally and also of nausea and other bodily or mental reactions. Even as it becomes typical for rides to incorporate technology and graphic into their system (think the Hogwarts or Gringotts rides at Universal), I still maintain that the shared experience of a ride makes up part of its magic, and I wonder how much you would lose that with an AR based ride.