Walt Disney Studios and Secret Cinema, the company behind unique, immersive movie-based experiences, have signed a multi-title agreement for the London-based outfit to tackle some of Disney’s most iconic films.
Tuesday, January 28, 2020
Secret Cinema to Tackle Disney Movies With Immersive Experiences
Walt Disney Studios and Secret Cinema, the company behind unique, immersive movie-based experiences, have signed a multi-title agreement for the London-based outfit to tackle some of Disney’s most iconic films.
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This idea is intriguing, but truly it sounds overwhelming. Immersive theatre is one thing, given that it is a live performance and immersion is part of the expected spectacle, but immersive movies are not exactly something that makes a ton of sense to me. I go to a movie theatre to sit in a chair and focus on the movie in silence for two and a half hours. I appreciate that I don’t have to sit there thinking about anything else. I feel like trying to introduce too many elements to a performance at once is overzealous in more ways than one, and could end up being distracting or a sensory overload. I mean sure, this has potential, and I am sure that other people are super into this idea, but it is just not for me. I feel like something like this would be great at a Disney theme park - they already have a number of more immersive performances there - where it might carry on more of the Disney magic.
This is a really interesting concept, but it certainly is not for me. Like Sammy, I go see a movie to relax and enjoy the film, not to be a part of it. That said, I can enjoy an outing to Rocky Horror Picture Show every once in awhile, but even then I do not feel comfortable with the performers interacting with me or having anything to do with the show beyond the fun traditions that the whole audience participates in. Secret Cinema is several steps ahead of that. I think this sounds like a wonderful and magical opportunity for young children to feel like they are part of their favorite movies. I love that this company uses its popular services to raise money for various charities. I feel like their screenings must be varying amounts of interactive depending on the specific movie. I'd love to attend a more low-key version of this. I also think that this Disney partnership is a great move as this attractive fits well within Disney's brand and tendency to create interactive spaces.
Immersive theater is a cool concept for theater. However, I do not understand immersive theater for film. The whole point of film is to watch it passively. Not be a part of the action physically. I understand many people like Rocky Horror Picture Show as it is a cult film, but can that same type of audience sits through an immersive Star Wars film? Or Tron? Maybe or maybe not. I feel like Disney is now just trying to make more money on franchises that are finally finished with their films. Capitalizing on fans love of some of the franchises allows them to do these crazy and interesting things with the films and technology. Of course, being able to make money is also part of the endgame. I wonder which kind of theaters will pick this up. Would it be movie theaters or a tricked-out performance theater? Also, the whole being assigned a character for the show reminds me of Fahrenheit 451 and Mildred's obsession with her wall family. Immersive theater can be amazing, but this concept makes me warily interested.
While I can't call myself a huge fan of Disney this deal sounds like the beginning of some interesting experiences and content. The worlds owned by Disney are some of the most iconic and thus warrant a fan-based that will be mind-blowingly excited to see how this partnership with Secret Cinema pans out. The article was a little short on details for my taste but for a project that seems to be in its infancy (and is also Disney (therefore secrets)) I'm not surprised. It leaves you with questions about what to expect from this endeavor. A big question I have is whether this is going to be largely like a play where the audience is participating or if there will be the opportunity to interact with the created world without constraints of the overall storyline. I'm also a bit fuzzy on how the live aspects coexist with the film aspects. Is the goal to create an experience prior to watching the film that makes the audiences feel engaged in the overall world or the specific plotlines of that movie? Or is it a completely separate experience from the film?? I suppose that is yet to be seen.
I’m so excited that someone decided to make a disney themed immersive experience because I think that would be incredible. I feel like its a smart idea because Disney is one of those things that never get outdated or go out of style. The stories are classic and always get recycled throughout history. The idea of having a Disney immersive event is genius because it targets little kids who dream to entire the world of Disney. When you’re younger, you imagine that these stories, characters, and places are real and the immense experience will literally make so many dreams come true. I think this experience will reinvent these Disney stories and make them that much more relevant with this new immersive experience. I think the idea of assigning an audience member to a character in the show is so smart because it’s exactly what kids do when they watch a movie which their favorite characters in it. Each person being a character in the show will make the experience so much more effective for the audience member walking out of there.
I am so excited to see what this is like. I am such a huge fan of Disney and have always dreamed about maybe someday working for them so this contract is really awesome to see. I love how they invest in such new and cutting edge technology to try to implement it into their movies, parks, and stories as a whole. Their theme parks are continuing to have some of the most advanced technology out there and they are always developing this to stay on the cutting edge. I recently went to Disney World last year, and there were a number of new immersive projection rides that imitated what it was like to move through a vast amount of space when really you were just in one, small, contained room. I love watching Disney expand into so many markets and I think this immersive movie technology could be something really exciting for them. I am so excited to try it.
When I read the title of this article, I was a little confused because I thought this was something that Disney has been doing for a while now. We’ve all been to Orlando, Florida, sat in a little wooden boat, and set sail on an intense journey, all while an animated wax figure of Johnny Depp yells pirate slang in our faces. I immediately thought of that experience, and I was unsure of how different these plans could be. After reading this article, I am starting to see where Disney wants to go with this. Their plan sounds strikingly familiar to a form of cinema-going that my mom created decades ago. Like everyone in the mid-seventies, my mom filed into the movie theatre to see the film “Jaws”. She liked it so much that she went back again, and this time, she brought a prop of her own. On the biggest jump-scare, she threw a plastic shark onto the people sitting in front of her. They totally freaked. That heightened their experience of going to the film because she made it interactive. I think that this is exactly what Disney is trying to do: make audience members the ones being attacked by (in my example) sharks. If Disney needs anymore ideas, I can definitely send them my mom’s number. She’d be happy to help.
This concept to me is insanely cool. It always amazes me how technology furthers the experience of entertainment to the public in new and exciting ways. My personal opinion is that art is at its most effective when the audience is able to fully interact and connect with the piece. Giving the audience the experience to fully explore the world of a film with different forms of art is a really cool way to push the way people view a movie and connect to it. It opens up plenty of opportunities to designers and performers to push their skills to create a faithful world to the film. As an intense film lover, I would absolutely LOVE to attend one of these to experience for myself. Disney may be taking over the world, but their properties will be a huge help in expanding this art form. If this can gain traction, I have no doubt the public will really adore it.
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