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Thursday, September 26, 2019
Video Design of Aerosmith’s Las Vegas Residency
Live Design: Aerosmith's ongoing concert residency, Deuces Are Wild, began in April at the Park Theater in Las Vegas and will run through December. Deuces Are Wild features creative direction by Amy Tinkham and is produced by Steve Dixon, who worked with the band’s management to hire design and production studio Fireplay to design, direct, and produce the residency. With art direction by Jamie Lew, Deuces Are Wild features visuals by designer/animator Olivia Sebesky and content creation by visual effects company Pixomondo.
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I am so interested in the growing desire for video and media design in the entertainment industry and how it grows and changes the other facets of a concert. Aerosmith's Las Vegas residency is a stunning display of video design and looks very cohesive and visually connected to the stage surrounding it. It is clear that the lighting designer really took their time in collaborating and working with the media folks. I do start to wonder about content creation and copyright when looking at the images and some being projected old photographs or film from history. I wonder whether it is the responsibility of the designer or the media creation team to secure all the rights, and how they do it, what that process looks like, etc. I think media is a great way to fill a stage with rich content while also allowing it to be a part of the background in a way. It makes me recall old rock and roll tours that have always been just bare stages. They look similar now but are filled with rich media content as well.
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